First Appearance: Amazing Spider-Man Annual#26 (1992)

History:

(Spider-Man: The Mutant Agenda#2 (fb)) - Herbert Landon, a former scientist/researcher at the original Brand Corporation (a former subsidiary of Roxxon), gathered investors and opened a new corporation under the name Brand; Landon operated the new company as CEO. Working with his old compatriot Dr. Everett Burgos, the pair worked on developing a "genetic bath" which they believed could cure mutants of their powers.

(Amazing Spider-Man Annual#26, Spectacular Spider-Man Annual#12, Web of Spider-Man Annual#8, New Warriors Annual#2) - Unidentified representatives of the Brand Corporation were involved in the Sphinx's project to kidnap young superhumans and steal/duplicate their powers scientifically.

(Spider-Man: The Mutant Agenda#1) - At Brand's new corporate headquarters, the four billion dollar "Brand Pavilion," both Peter Parker (Spider-Man) and the Beast (Hank McCoy) independently attended a conference on Brand's work with mutation. Brand's CEO, Landon, began the talk by (falsely) stating that Brand has cracked the genetic code and could create its own mutants, but the Hobgoblin attacked the building, interrupting the lecture before proceeded beyond the introduction.

(Spider-Man: The Mutant Agenda#2) - The Hobgoblin invaded Brand's research facility, copying all their mutation research onto a disc and inserting a virus to erase their information from Brand's computers. Brand security engaged the Hobgoblin, Spider-Man, and the Beast. The Hobgoblin attempted to blackmail Landon with the information that they couldn't really create mutants, but Spider-Man intervened and was knocked out, while the Beast was captured elsewhere.

(Spider-Man: The Mutant Agenda#3) - The captured Spider-Man and Beast were taken to a secret lab near LaGuardia, where Landon and Dr. Everett Burgos decided to test their anti-mutation bath on both of them. Hobgoblin again intervened, and Spider-Man and the Beast were both freed, though Landon was dunked in the bath, which unexpectedly mutated him into a monstrous super-human form. Landon was taken into custody.

(Excalibur I#125) - Excalibur's Micromax acted as Chief of Security for Brand in New Jersey until being let go.

(Spider-Man Unlimited I#22) - Roxxon's Henshaw stated that the new Brand is unaffiliated with Roxxon.

(She-Hulk II#6) - Christina Garvey, a married traveling Brand sales representative (and mother of three children), had a fling with Starfox and sued him, accusing him of using his superpowers to sexually assault her.

(Last Defenders I#3) - Brand acquired two Quintronic Men. Following the destruction of Atlantis, Brand partnered with Meranno (U-Man) to place an oil platform at longitude 45.4, latitude 39.2 to facilitate drilling near Atlantis, claiming they sought exclusive access to indigenous mineral compounds there. Alvarado oversaw the operation, and was present when the Defenders (Nighthawk, Atlas, Paladin, Junta) and Warlord Krang assaulted the platform and defeated the two Quintronic Men stationed there to defend it.

(Mosaic#2 (fb) - BTS) - Brand went into the private security factor and ran deadly ops around the world. Brand Corporation did kidnap and rescue work around the world, including some dangerous work in Iraq.

(Mosaic#6 (fb) - BTS) - Brand launched the Upsweep program, where they would work on harvesting superhuman DNA from some subjects while experimenting on others, though many failed.

(Mosaic#5 (fb) - BTS) - Mason Sackett reached out to Brand Corporation, wanting to have his own son, Morris, tested for Upsweep.

(Mosaic#2 (fb) - BTS) - Years later, when Morris was revealed to be an Inhuman, Mason reached out to Brand to come and harvest him. They took over security at the hospital Morris' body was kept.

(Mosaic#4 (fb) - BTS) - Garrison Busey was put in charge of the op by Director White.

(Mosaic#1 (fb) - BTS) - Dr. Kapany monitored his Morris, using the best technology available.

(Mosaic#1) - Kapany, with Mason and Tia, saw the cocoon crack open, and Morris emerged as a black psychic being crackling with green energy.

(Mosaic#2) - When Kenny (called Cap) snuck into the building, possessed by Mosaic, security agents went after him, and Perkins and Mitchell were told to watch out. With Mason Sackett and Dr. Kapany watching, agents shocked Cap multiple times, inadvertently driving out Mosaic's form form his body.

(Mosaic#3) - Cap woke up bound and was questioned by Brand Corporation about his actions, but he had no memory of being there even when they showed him video footage. Later, Tia's assistant, CC, called Mr. Busey at Brand to pick up a potential stalker, Fife, she had knocked unconscious. When Brand went to pick up Fife, CC collapsed strangely.

(Mosaic#4 (fb) - BTS) - Busey had Fife, Cap, and CC all kept in cells and questioned as he began to realize that Morris had powers to possess others.

(Mosaic#5) - Busey prepared to harvest Morris Sackett's body for the Upsweep program, then he called in security agents, but Morris managed to defeat them all before possessing Busey himself, learning all about Upsweep. Morris detonated a reactor, destroying the building.

(Mosaic#6) - The Brand building burnt down.

(Mosaic#7) - Brand made plans to capture and experiment on Moloids.

(Marvel's Voices#1/9 (fb) - BTS) - Determined to find his body, Mosaic possessed Director White of Brand to gain access to her memories.